LIVESTREAM

Direct and Authentic Interaction with Customers

Livestreaming allows businesses to communicate directly with customers, fostering connection and trust. Customers can ask questions and receive immediate answers, helping to resolve concerns and increase the likelihood of closing sales.

The “real-time” nature creates a sense of authenticity and closeness compared to pre-edited content.

Immediate Sales Boost

Livestream commerce enables viewers to purchase products during the broadcast.

Strategies such as special discounts, limited-time gifts, or “flash sales” in livestreams create a sense of urgency, driving purchases.

Cost-Effective Production and Deployment

Compared to producing polished video advertisements, livestreaming requires a lower budget while still being highly engaging.

Collecting Potential Customer Data

Businesses can use comments, views, and shares to analyze user preferences and behavior.

Effectiveness can be easily measured through metrics like the number of live viewers or the conversion rate from comments to orders.

Opportunities to Collaborate with KOLs/Influencers

Partnering with KOLs/Influencers for livestreaming boosts credibility and attracts additional audiences from their followers.

Aligning with Digital Consumption Trends

Today’s consumers prefer quick, visually engaging, and easily accessible content. Livestreaming perfectly meets this demand.